DATA PROTECTION


Personal data (usually referred to as “data” below) are only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, reading out, querying, using, disclosing through transmission, dissemination or any other form of provision, comparison or the linking, the restriction, the deletion or the destruction.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, as far as we decide either alone or together with others about the purposes and means of processing. In addition, we will inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as responsible
II. Rights of users and data subjects
III. Information on data processing

I. Information about us as responsible

Responsible provider of this website in terms of data protection law is:

HEADLIGHT-Marketing & Kommunikation
Owner: Christof Classen
An den Erlen 9
66978 Clausen
Deutschland

Telefon: +49 (0)6333-7751500
E-Mail: kontakt@headlight-marketing.de

The provider's data protection officer is:

Christof Classen

II. Rights of users and data subjects

With a view to the data processing described in more detail below, users and data subjects have the right

  • for confirmation as to whether the relevant data is being processed, for information about the processed data, for further information about the data processing and for copies of the data (cf. also Art. 15 GDPR);
  • to correct or complete incorrect or incomplete data (see also Art. 16 GDPR);
  • to the immediate deletion of the data concerning you (cf. also Art. 17 GDPR), or, alternatively, if further processing is necessary in accordance with Art. 17 Para. 3 GDPR, restriction of processing in accordance with Art. 18 GDPR;
  • to receive the data concerning them and provided by them and to transfer this data to other providers / responsible parties (cf. also Art. 20 GDPR);
  • to complain to the supervisory authority, provided that they are of the opinion that the data concerning them are being processed by the provider in violation of data protection regulations (cf. also Art. 77 GDPR).

In addition, the provider is obliged to notify all recipients to whom data has been disclosed by the provider of any correction or deletion of data or the restriction of processing that takes place on the basis of Articles 16, 17 Paragraph 1, 18 GDPR teach. However, this obligation does not exist if this notification is impossible or involves disproportionate effort. Irrespective of this, the user has a right to information about these recipients.

According to Art. 21 GDPR, users and data subjects also have the right to object to the future processing of the data concerning them, provided that the data is processed by the provider in accordance with Art. 6 Para. 1 lit.f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention requirements and no other information on individual processing methods is given below.

Cookies

a) Session cookies / session cookies

We use so-called cookies on our website. Cookies are small text files or other storage technologies that are stored and stored on your device by the internet browser you use. These cookies process certain information about you on an individual basis, such as your browser or location data or your IP address.

This processing makes our website more user-friendly, more effective and more secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Article 6 (1) lit b.) GDPR, provided that these cookies are used to process data to initiate or process contracts.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Article 6 (1) (f) GDPR.

When you close your internet browser, these session cookies are deleted.

b) Third party cookies

Our website may also use cookies from partner companies with whom we work for the purpose of advertising, analysis or the functionalities of our website.

Please refer to the following information for details on this, in particular on the purposes and legal basis for processing such third-party cookies.

c) Elimination option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called flash cookies, however, processing cannot be prevented via the browser settings. Instead, you have to change the setting of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.

Contact inquiries / contact options

If you contact us via the contact form or email, the data you provide will be used to process your request. The specification of the data is necessary for processing and answering your request - without providing it, we cannot answer your request, or at least only a limited one.

The legal basis for this processing is Article 6 (1) lit. b) GDPR.

Your data will be deleted if your request has been finally answered and the deletion does not conflict with any statutory retention requirements, e.g. in the event of a subsequent contract processing.

LinkedIn

We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers / interested parties. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

In this respect, we would like to point out that there is a possibility that user data will be processed outside the European Union, in particular in the USA. This can result in increased risks for the user insofar as, for example, later access to the user data can be made more difficult. We also have no access to this user data. Access is only available to LinkedIn.

You can find LinkedIn's data protection information at

https://www.linkedin.com/legal/privacy-policy

Facebook

To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Facebook platform.

We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

The data protection officer of Facebook can be reached via a contact form:

https://www.facebook.com/help/contact/540977946302970

We have regulated joint responsibility in an agreement with regard to the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed under the following link:

https://www.facebook.com/legal/terms/page_controller_addendum

The legal basis for the processing of personal data that takes place as a result and is reproduced below is Article 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, communication as well as the sale and promotion of our products and services.

The legal basis can also be the consent of the user in accordance with Article 6 (1) (a) GDPR to the platform operator. The user can revoke his consent to this at any time in accordance with Art. 7 Para. 3 GDPR by notifying the platform operator for the future.

When you visit our online presence on the Facebook platform, Facebook Ireland Ltd. as the operator of the platform in the EU processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of access, Facebook Ireland Ltd. can also link the data with the respective user account.

If the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the request. The user's data will be deleted by us, provided that the user's request has been finally answered and there are no statutory retention requirements, e.g. in the case of subsequent contract processing.

Facebook Ireland Ltd. possibly also set cookies.

If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. Should the user prevent or restrict the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.

More information about the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook's data policy:

https://www.facebook.com/privacy/explanation

It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.

Instagram

To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Instagram platform.

We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

Instagram's data protection officer can be reached using a contact form:

https://www.facebook.com/help/contact/540977946302970

We have regulated joint responsibility in an agreement with regard to the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed under the following link:

https://www.facebook.com/legal/terms/page_controller_addendum

The legal basis for the processing of personal data that takes place as a result and is reproduced below is Article 6 (1) (f) GDPR. Our legitimate interest lies in the analysis, communication as well as the sale and promotion of our products and services.

The legal basis can also be the consent of the user in accordance with Article 6 (1) (a) GDPR to the platform operator. The user can revoke his consent to this at any time in accordance with Art. 7 Para. 3 GDPR by notifying the platform operator for the future.

When you visit our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU processes user data (e.g. personal information, IP address, etc.).

This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Instagram based on their interests. If the user is logged into his Instagram account at the time of access, Facebook Ireland Ltd. can also link the data with the respective user account.

If the user contacts Instagram, the personal data entered on this occasion will be used to process the request. The user's data will be deleted by us, provided that the user's request has been finally answered and there are no statutory retention requirements, e.g. in the case of subsequent contract processing.

Facebook Ireland Ltd. possibly also set cookies.

If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the settings of the browser, but by the corresponding setting of the Flash player. Should the user prevent or restrict the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.

More information on the processing activities, their prevention and the deletion of the data processed by Instagram can be found in Instagram's data policy:

https://help.instagram.com/519522125107875

It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.

Verlinkung Social-Media über Grafik oder Textlink

We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents that when a website that has a social media application is accessed, a connection is automatically established to the respective server of the social network in order to display a graphic of the respective network itself. The user is only forwarded to the service of the respective social network by clicking on the corresponding graphic.

After the user has been forwarded, information about the user is recorded by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.

Initially, this includes data such as the IP address, date, time and the page visited. If the user is logged into their user account of the respective network during this time, the network operator can, if necessary, assign the information collected from the specific visit of the user to the personal account of the user. If the user interacts via a “share” button on the respective network, this information can be saved in the user's personal user account and, if necessary, published. If the user wants to prevent the information collected from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.

The following social networks are linked to our site:

facebook

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, ein Tochterunternehmen der Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

Data protection: https://www.facebook.com/policy.php

YouTube

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, ein Tochterunternehmen der Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA

Data protection: https://policies.google.com/privacy

LinkedIn

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, ein Tochterunternehmen der LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.

Data protection: https://www.linkedin.com/legal/privacy-policy

Instagram

Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, ein Tochterunternehmen der Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.

Data protection: https://help.instagram.com/519522125107875

Google Analytics

We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. With this function, Google shortens the IP address within the EU or the EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and of the usage activities there. This data can also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with other data. In addition, Google maintains

https://www.google.com/intl/de/policies/privacy/partners

Further data protection information is available for you, for example also on the possibilities of preventing the use of data.

Google also offers under

https://tools.google.com/dlpage/gaoptout?hl=de

a so-called deactivation add-on along with further information on this. This add-on can be installed with common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about visiting our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. You can of course also find out in this data protection declaration whether and which other web analysis services are used by us.

Google-Maps

We use Google Maps on our website to show our location and to create directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

If you call up the Google Maps component integrated in our website, Google will save a cookie on your device via your internet browser. Your user settings and data are processed in order to display our location and to create directions. We cannot rule out that Google uses servers in the USA.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.

Through the connection to Google established in this way, Google can determine from which website your request was sent and to which IP address the directions are to be sent.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this under the heading "Cookies" above.

In addition, Google Maps and the information obtained via Google Maps are used in accordance with the Google Terms of Use Google-Nutzungsbedingungen https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.

Google also offers under

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information.

Google reCAPTCHA

On our website, we use Google reCAPTCHA to check and avoid interactions on our website through automated access, e.g. through so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

With this service, Google can determine from which website a request is being sent and from which IP address you are using the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect further information that is necessary for the offer and the guarantee of this service.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the security of our website and in the defense against undesired, automated access in the form of spam or similar.

Google offers under

https://policies.google.com/privacy

further information on the general handling of your user data.

Google Fonts

We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection to Google established when you visit our website, Google can determine from which website your request was sent and to which IP address the representation of the font is to be transmitted.

Google offers under

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

further information, in particular about the possibilities of preventing the use of data.

FontAwesome

In order to be able to display the fonts and visual elements of our website, we use the external fonts from FontAwesome. FontAwesome is a service of

Fonticons Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA, hereinafter referred to as "FontAwesome".

When you visit our website, a connection to the FontAwesome server in the USA is established in order to enable and update the display of fonts and visual elements.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection to the FontAwesome server established when our website is accessed, FontAwesome can determine from which website your request was sent and to which IP address the representation of the font is to be transmitted.

FontAwesome offers under

https://fontawesome.com/privacy

further information, in particular about the possibilities of preventing the use of data.

Google AdWords mit Conversion-Tracking

We use the advertising component Google AdWords and so-called conversion tracking on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

We use conversion tracking for targeted advertising of our offer. The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an ad placed by Google, the conversion tracking we use saves a cookie on your device. These so-called conversion cookies lose their validity after 30 days and are not used to identify you personally.

If the cookie is still valid and you visit a certain page of our website, both we and Google can evaluate that you clicked on one of our advertisements placed on Google and that you were then redirected to our website.

With the information obtained in this way, Google creates statistics for us about the visit to our website. This also gives us information about the number of users who clicked on our ad (s) and the pages of our website that were subsequently accessed. Neither we nor third parties who also use Google AdWords are, however, able to identify you in this way.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been saved at any time. The steps and measures required for this, however, depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Google also offers under

https://services.google.com/sitestats/de.html

https://www.google.com/policies/technologies/ads/

http://www.google.de/policies/privacy/

further information on this topic and in particular on the possibilities of preventing the use of data.

Google Remarketing or "Similar Audiences" component of Google

We use the remarketing or "similar target groups" function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

We use this function to place interest-based, personalized advertising on third-party websites that also participate in the Google advertising network.

The legal basis is Article 6 (1) lit.f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

So that this advertising service can be made possible, Google saves a cookie with a sequence of numbers on your device via your internet browser when you visit our website. This cookie records both your visit and the use of our website in anonymized form. However, personal data will not be passed on. If you then visit the website of a third party, which in turn also uses the Google advertising network, advertisements may appear that relate to our website or our offers there.

To permanently deactivate this function, Google offers over for the most common Internet browsers under

https://www.google.com/settings/ads/plugin

a browser-plugin.

The use of cookies from certain providers can be deacticated, for example via

http://www.youronlinechoices.com/uk/your-ad-choices

or

http://www.networkadvertising.org/choices/

if needed.

Through what is known as cross-device marketing, Google can possibly also track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this requires that you have agreed to link your browser history to your existing Google account.

Google offers further information at

https://www.google.com/privacy/ads/

on Google Remarketing.

Sample data protection declaration from Anwaltskanzlei Weiß & Partner

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